Interbike’s IBD Summit headlined by chat on diversity in cycling

The first wave of educational speakers have been announced by Interbike with the IBD Summit offering retail education spanning social media classes through to talks on drawing a more diverse customer base.

“As part of our shift to a new location, we are reinventing much of the educational content to ensure that these sessions are timely and curated specifically for our audience,” said Pat Hus, Vice President of Interbike. “We consulted with our Retailer Advisory Board, the NBDA and many others on the topics, and are confident that the sessions will be impactful for attendees. Our investment in education has grown substantially, and we encourage the IBD community to review the sessions and attend.”

Speakers include:

Risha Grant, Founder & CEO of Risha Grant LLC, an award-winning diversity consulting and communications firm, will speak with retailers about marketing to a diverse and inclusive audience.

Melanie DePaoli, an author and powerful national speaker on topics about brand building, customer experience, and social media, will present her “Mastering the Social Media Experience” program for independent bicycle retailers.

Richard Hadden, a leadership and management consultant who focuses on creating great places to work will present a session titled, “How to Attract, Hire and Retain the Best Employees.”

David Mead is part of global, best-selling author Simon Sinek’s Start With Why organization, specializing in organizational culture and leadership. David will present two sessions at Interbike 2018: Start With Why, followed by Leaders Eat Last – both of which will inspire the audience to take action and build a strong culture within their organization.

“These five sessions alone are so relevant to my business and to many IBD’s across the country,” said Brandee Lepak, co-owner of Global Bikes and the NBDA’s Board Chair. “It’s great to see Interbike integrating The IBD Summit into the expo in Reno, as it gives more retailers a chance to learn from some incredibly impactful experts – but this time at no charge and part of the general curriculum.”

More information on these sessions including the education schedule to-date can be found on the Interbike website.

Interbike Marketweek will take place in the Reno Tahoe region, beginning with the Northstar Free-Ride Festival in North Lake Tahoe, CA, September 14-16, 2018 (with bike demos taking place on September 15-16).

The OutDoor Demo will run from September 16-17, 2018 for members of the trade, followed by the Interbike Expo in Reno, NV on September 18-20, 2018.