Extra picks up Absolute Black distribution rights

Extra UK has taken on Absolute Black’s UK and Ireland distribution with immediate effect and has stock ready to ship to interested stockists.

With Velotech Services regaining exclusive distribution of Rotor, the Stratford-Upon-Avon business has handed over distribution of the oval rings label to Extra, who will now offer stock-in promotions, including demo chainrings, ‘brand champions’ and point of sale material.

Extra’s Head of Brands Mark Greshon said of the move: “I’ve used Absolute Black chainrings on my own bikes for a couple of years so I’ve experienced the quality and performance of the products first hand. It’s great to be able to add such a forward-thinking brand to the Extra UK offering and I’m already looking forward to launching the new products they have in the pipeline.”

Absolute Black founder Marcin Golec added: “Absolute Black products are in ever-increasing demand from both dealers and consumers. For us, to meet important dealer expectations such as constant product availability, quick delivery and sales/marketing support, we need to partner with the best distributors in each market. Our new cooperation with Extra UK is another logical step in expansion which will greatly benefit dealers in UK and Ireland.”

For up to date stock availability and more information, the full AbsoluteBLACK range is now showing on www.extrauk.co.uk.