Italy’s SIDI SPORT heads to ZyroFisher for UK and Ireland distribution

ZyroFisher has revealed the signing of a sole distribution partnership with SIDI SPORT
SRL, the prestigious footwear brand from Maser in Italy.

The new partnership will see ZyroFisher supply retailers with SIDI in the UK and Ireland with immediate effect.

More than 60 years old, SIDI was formed out of the desire to allow athletes the opportunity to push their performance through innovation .

“ZyroFisher has a long history with SIDI and are proud to be working in partnership with them to re-establish SIDI where it belongs as the leading premium cycling footwear brand in the UK and Ireland,” said Tom Ainscough, CEO of ZyroFisher.

“We have a shared belief that through delivering SIDI’s performance driven ranges, and working with our fantastic retail partners, we can put SIDI shoes back in the hands and on the feet of cyclists. With SIDI on their feet, cyclists can be comfortable enjoying the peak of their performance no matter the type of riding, be it a Grand Tour or a local club ride.”

SIDI SPORT CEO Davide Rossetti added: “Partnering with ZyroFisher marks an exciting new chapter for SIDI in the UK and Ireland. ZyroFisher shares our deep passion for cycling and our relentless commitment to excellence, making them the ideal partner to grow our presence across both regions. Together, we look forward to bringing our latest performance-driven innovations to riders and supporting our retail partners with the highest standard of gear.”

ZyroFisher will supply SIDI with immediate effect and will be exhibiting the brand to the UK at the Rouleur Live show in November.

For retailers interested in SIDI please contact your ZyroFisher account manager or email [email protected]

The brand was previously distributed to the trade via Saddleback. The brand was acquired by Italmobiliare in 2022.