Premium Italian helmet manufacturer KASK has announced the appointment of Priscilla Savord, Marketing Manager for the Kask America Cycling division.
Priscilla brings both knowledge and experience to the role, following a four-year spell with Selle Royal Group as a Retail and Marketing Specialist where she oversaw the introduction of a successful ambassador program and crash replacement scheme.
Priscilla will be responsible for both Kask and sister eyewear brand KOO’s marketing in the North American region and intends to apply her extensive experience in grassroots marketing to drive further awareness and engagement for the division’s brands.
This latest appointment represents a fundamental step in Kask America’s continual growth and follows not long after fellow Italian brands Pirelli and Bend 36 (a sporting body care project created by Ivan Basso and Alberto Contador) entrusted the distribution of their products to the North American market with the company.
Diego Zambon, Kask General Manager said: “The hire of Priscilla Savord has been a fundamental step for bringing the best quality and consistency to the growth of our sales and the knowledge of our products within the cycling community. We are delighted to welcome Priscilla to the team and we have every confidence that her passion for the sport combined with her proven ability in cycling marketing will be incredibly valuable for our company, our brands and for all those who work and ride with our products. We look forward to working with Priscilla as our Kask America division continues to grow.”
Applying her passion for cycling and innovative ideas to the role, Priscilla Savord will be an integral member of the team as Kask America looks to further develop its presence in a substantial cycling market. She’ll be working closely with Kask’s Italian HQ in Chiuduno and the North American sales team situated in Charlotte, North Carolina.
Priscilla Savord, said: “I am very excited for this next chapter with Kask America. I believe the success of the brands in North America will depend on the success of our dealers. This has always been a top priority for me in previous roles. I very much look forward to the opportunity that lies ahead to further develop relationships with our dealer network and grow the Kask and KOO brands”.
Last year saw the brand appoint Fabio Cardarelli as its new CEO