Kidvelo Bikes scoop pair of pair of National Business Awards

The British kids’ bike label Kidvelo Bikes has walked away from the annual National Business Awards with a pair of first place prizes thanks to a broad recognition among parents and more than 600 child testers.

The husband and wife duo behind the brand – Karen and Gary Wood – picked up the gongs for the Start-Up Category, as well as scooping Gold for the Best Balance Bike in the Made for Mums 2022 Toy Awards.

Kidvelo specialises in manufacturing top-quality, but affordable, balance bikes designed to help children learn to ride, from their base in Leamington Spa, Warwickshire.

Karen, who received the latest accolade at the prestigious National Business Awards ceremony last week, said: “We were honoured even to make the shortlist. From concept to the finished bikes in stock, meant we have had to dig deep and overcome countless challenges over the last two years.

“To win is very exciting and testament to our high standards of customer support, the quality and design of our bikes and I’m delighted that our mission to get more children riding top-quality well-designed affordable bikes has been recognised by our peers.”

Bex Barnett, Senior Director at award sponsors Sage, said of Kidvelo Bikes: “This start-up turned their passion into a business just before the world shut down. Judges were super impressed by the brave steps they took to continue developing their product and commend them for their persistence.

“Despite uncertainty and restrictions in manufacturing and distribution, this start-up made it through the pandemic successfully and with a product that has had impact on their customers’ lives. This organisation has born the fruits of organic marketing and has engaged with their clients and gained incredible customer feedback. So well done on powering through.”

The latest successes follow awards received earlier in the year – the coveted Platinum Best Buy Award and the Platinum Best Ride on 1-3 years at this year’s Loved By Parents Awards and the Gold Best Bike in the Organic Baby Awards.

Launched in November last year, the founders set out to improve the performance and quality of children’s bikes and make them available to parents at affordable pricing, using their combined 40 years of knowledge gained from specialist balance bike distribution, teaching thousands of kids to ride and hosting balance bike racing.

Their smallest balance bike for toddlers, the Rookie 12 Balance Bike won Gold in the Made for Mums 2022 Toy Awards for the Best Balance Bike

To make the shortlist of the MadeForMums Toy Awards a toy must undergo several rigorous rounds of testing and judging – including more than 600 child testers – with a focus on ‘kerb appeal,’ value for money and consistency of good play potential.

Karen added: “To win the coveted Gold place for the Best Balance Bike, with our first bike into production is astounding. We knew the changes we needed to make to bike design, to ensure they are perfect for every child and last through years of growth and our determination to keep the bikes affordable for parents has been quite the challenge.”