KOO Eyewear appoints UK agency Keep Communications

Wednesday, 8 March 2023 Simon Cox

Italian brand KOO Eyewear, has announced a partnered with UK based Keep Communications to serve as the brand’s public relations agency for the UK marketplace.

Launched in 2017 by helmet brand KASK, KOO Eyewear specializes in the design and manufacture of high-performance sunglasses and goggles. Since its inception, the Italian brand, has built a reputation in Europe for providing technologically advanced eyewear for runners, cyclists, and snowsport athletes alike.

Now, with the help of Keep Communications in the UK and Outside PR, a specialist outdoor PR agency in the US, KOO Eyewear will strengthen its UK and North American network and brand awareness.

Matt Williams profile picture Matt Williams, Director of Keep Communications said: “We’re delighted to be connecting with the amazing teams at KOO and OutsidePR. It’s clear to see we all have a collective passion for anything adventure related and so we look forward to doing our bit to take the incredibly innovative products to the UK audience.”

Established in 2019, Keep Communications, is a dedicated Sports and Fitness PR agency based in London.

Founded by Director, and sport communications expert Matt Williams the business has built a reputation for promoting a new agency model, across sport and fitness clients, for efficient results.

Simona Tironi profile picture Simona Tironi, Marketing Manager at KOO Global said: “At KOO, we are always pushing the envelope by putting innovation and functionality at the forefront of everything we do. It’s clear that working with Matt Williams and Keep Communications in the UK will help us connect with the right audiences to tell our amazing story and bring the KOO products to more people.”

“We’re honoured to work alongside KOO,” says Gordon Wright, founder and partner at OutsidePR. “KOO offers world-class technology and expertise across multiple active categories. The US market is ready and eager for this type of eyewear and we look forward to expanding their reach to new audiences.”

In the UK KOO eyewear is distributed by VeloBrands, as are KASK helmets.