Loughborough and SiS extend elite sport nutrition partnership

Loughborough University and Science in Sport (SiS) have announced a renewed three-year partnership in elite sport and performance nutrition.

Under the partnership, SiS will continue to work closely with athletes, practitioners and colleagues across Loughborough’s sporting ecosystem as the official nutrition partner, including offering placement and internship opportunities to students. The new agreement also creates potential for future research and development collaboration with the university, supporting innovation in performance nutrition through its world-leading research expertise.

SiS also becomes the official nutrition partner of Loughborough Sport’s men’s rugby programme, Loughborough men’s football first team and Loughborough Lightning women’s football team. In addition, SiS will support the annual Loughborough International Athletics (LIA) event as the official headline sponsor. As part of the partnership, selected SiS products will be available for purchase across campus in Loughborough Sport facilities.

The collaboration reflects a shared ambition to support athletes at all stages of their performance journey, including strengthening athlete and practitioner working relationships. This extends to athlete involvement in product testing sessions to support SiS’s innovation and development programmes.

“This agreement was a natural progression, as the teams’ values and business vision reflect the strength of our relationship and our shared commitment to long-term success. We look forward to continuing to grow together over the coming years,” said Rich Ellis, Deputy Director of Sport (Head of Sport Commercial Partnerships and Facilities) at Loughborough University.

Marc Fell, Head of Performance Nutrition at Science in Sport, said: “Deepening our collaboration with Loughborough University is a significant milestone as we continue to align ourselves with world leaders in elite sport. Working together, we can accelerate that mission through the combination of elite-level data, scientific expertise and applied testing environments. The partnership will help us redefine not only how athletes fuel and recover, but what is possible in sport.”