Madison has revealed a new line of turbo trainer suited indoor cycle clothing.
Having linked with Zwift to sell the virtual reality cycling world in a retail package, Madison quickly moved to develop a series of products specifically tailored to meet the needs of indoor training.
The Turbo jersey (£44.99) is an open mesh design with no external prints or rear pockets, keeping weight and bulk right down. There’s the all-important anti-bacterial coating to the fabric as well, and it can be washed at 60 degrees meaning no matter how bad your predilection for perspiration, your customer will be able to get it clean.
The Turbo shorts (£69.99) are built around a custom Italian chamois. The open mesh straps are highly breathable, silicon grippers keep the legs in place and the pre-curved shape is tailored for long hours in the saddle. The shorts have the same anti-bacterial treatment as the jersey, and are just as capable of withstanding a hot wash.
To be shown at IceBike* and available to pre-order, the all new Turbo collection offers you the ability to add onto those smart trainer sales. Dealers keen to head to this week’s show can register here.