Madison to distribute AirPop and debut brand at digiBike*

Madison has announced a new distribution agreement with the “air wearables” company, AirPop – a brand which specialises in face masks. The brand will be making its debut at digiBike* which is scheduled to take place this week.

According to the brand, AirPop masks are able to solve three critical issues when it comes to mask wearing: fit, filtration and breathability. The mask design includes a patented seal ensuring a secure fit, while the 3D Air Dome increases airflow for better breathability and comfort. Furthermore, AirPop masks combine a 4-layer filter material to create a barrier down to 0.1 microns and their filters deliver greater than 99% effectiveness.  Since launch, AirPop has won five international design and innovation awards for pioneering air wearables for personal and public health.

Dominic Langan, CEO at Madison, said: “We are thrilled to announce our partnership with AirPop and launching at digiBike* is a great chance for dealers to find out more about their amazing products. Face masks are likely to be here for a long time and AirPop products are market-leaders when it comes to improving the air we breathe in and out. The Active range is perfect for cyclists, particularly those who ride in busy, urban areas.”

Simon Neave, Co-MD of AirPop EMEA said: “We are delighted to be partnering with Madison, the UK’s leading distributor of bicycle parts and accessories. With over 40 years’ unparalleled experience, they are the perfect partner to bring AirPop products to the UK cycling industry.”

AirPop has also released Active+, a smartphone-connected face mask. The mask’s built-in Halo sensor works in tandem with the smartphone app, giving wearers the ability to monitor their breathing rate, as well as local air quality and potential health risks. It is particularly relevant for urban cyclists and delivery cyclists, giving them a visual overview of their breathing behavior as well as the pollutants that the mask has blocked during use.

AirPop is available to order from Madison now. To place an order, dealers can speak to their local sales agent or head to

Head to the digiBike* website now to find out more about AirPop at