Mercedes-Benz inks multi-year deal with Argon 18 to produce “high-performance bike line”

Mercedes-Benz has announced that it has signed a multi-year partnership with high-end bike maker Argon 18 to produce a line of performance bicycles.

Starting with a road build, the bikes do have a distinctly Mercedes vibe about the design with a silver-coloured frame and silver-black gradient on components. The fork has a unique shape, said to be optimised for vibration absorption and control.

The first to roll off the production line, the bike is to be available in two component options; the Ultegra Di2, featuring electronic shifting with FSA Trimax 40 Carbon wheels and the Ultegra group with Trimax 30 wheels. Each variant can be ordered in six different sizes for an individualized fit. Hydraulic brakes come as standard on both models.

“The bike blends perfectly with our design philosophy of Sensual Purity. This expresses itself in the bipolarity of emotion and intelligence. The intricate design of the carbon frame in conjunction with the typical Mercedes-Benz color scheme, provides dynamics even while standing still, thus ensuring an emotional connection. Perfectly integrated technical components and fascinating functions represent the high competence of our new partner,” said Martin Bremer, Senior Manager, Design Creation Brand Experience.