MiRiDER celebrates milestone with showcase at CIN LIVE 2025

UK compact folding eBike manufacturer MiRiDER will bring its full line-up to CIN LIVE 2025 on 14–15 September, giving visitors the chance to explore the 16, 20 and 24 models. The brand will also present retailer Point of Sale solutions and outline the dealer support package available to its growing network.

The Wigan-based manufacturer is marking its fifth anniversary this year, a milestone that follows sales of more than 10,000 bikes since launch. Each MiRiDER model is hand-assembled at the company’s factory in Wigan and supplied with a two-year warranty, underpinning a reputation for British-made quality and service.

Recognition has followed, with MiRiDER twice winning Road.cc’s E-bike of the Year award. Beyond the products, the brand has fostered an active online community of more than 2,600 members, offering owners a space to share experiences and advice.

Backed by an in-house team passionate about e-mobility, MiRiDER has placed equal emphasis on aftersales and customer service, which it sees as central to building long-term trust with both riders and retailers.

CIN LIVE visitors will be able to meet the MiRiDER team at Stand D3, learn more about the company’s approach, and discover how the brand has become one of the most respected names in the UK e-bike market.

“A show like CIN Live lets retailers experience the bikes, the build quality and, crucially, the support behind the badge,” said Amy Hunt, Business Sales Manager at MiRiDER. “We’re here to make partnership easy. Clear margins, robust POS, responsive after-sales and a team who cares. With the MiRiDER range and our two-year warranty, retailers can offer their customers a brilliant British-built product with confidence. We’re excited to meet, listen, and map out new opportunities together.”

CYCLING INDUSTRY NEWS LIVE 2025 will run over 14-15 September at the NAEC Stoneleigh, Warwickshire.

Want to attend? The cycle trade can register here, for free.