Muuvr seeks partners to sell product via app based marketplace

Muuvr, a recently launched app which rewards user activity with credits, is looking to build new brand, distributor, and retailer, partnerships.

The app enables brands to sell products and services directly to athletes – through the Muuvr Marketplace – with the app-based version going live in early 2024.

Speaking with Muuvr CMO James Vickers, he’s clear that a partnership with Muuvr offers brands, distributors, and retailers, the opportunity to engage with an active community of users (known as Muuvrs) who are earning credits for their workout activities. These credits are redeemable when purchasing products in the Muuvr Marketplace.

The Muuvr Marketplace can also enable brands to create exclusive offers outside of traditional retail channels to support the management of their inventory.

The Muuvr app enables cyclists, runners, and triathletes to earn rewards – Muuvs – which can be used to purchase sporting goods and services via ‘partners’ – brands hosting stores and virtual clubhouses, on the Muuvr Marketplace and app.

Muuvs act as a currency, so can be directly exchanged for goods and services in this marketplace, with users having the opportunity to top up transactions with local currency if they wish.

How could Muuvr increase target audience engagement, and sales opportunities?

Here’s how it works for Muuvr community members:

Sync your favourite fitness device – be it Garmin, Google, Whoop, or Wahoo – and capture your activity data effortlessly.

• Earn Muuvs: As you crush your workouts and conquer challenges, you’ll earn those coveted Muuvs. It’s like a high-five for your hard work!
• Redeem Rewards: Trade in your Muuvs for exclusive rewards and shiny new gear waiting for you in the Muuvr Marketplace.
• Connect & Share: Dive into the Muuvr experience, where you can connect with fellow fitness enthusiasts, share your journey, and inspire others.

James Vickers, CMO, Muuvr, said: “Muuvr is a new kind of experience where athletes can come together, connect, support, and motivate each other as they navigate their fitness journey. Our platform gives brands the opportunity to be part of that journey in a really authentic way.”

“Using platform data, including activity data, brands can personalise content to the interests of the athlete and serve it at a time which will support their fitness plans – before they even think to Google it themselves.

Athletes can then purchase from brands directly through Muuvr.

Muuvr is, essentially, a new marketing channel, sales channel and retention tool. Brands can also use challenges and competition to incentivise conversions plus increase engagement and brand affinity.“

“For example, if a Muuvr signs up for an October 100km gravel sportive via the app, a brand could offer them advice about choosing the best kit for autumn gravel riding, nutrition, or the optimum tyre choice in the lead up to the event – directing them to make their purchase within the Muuvr app, using their hard-earned Muuvs.” James continued, “Likewise, a brand could share advice about avoiding injury when running, supported by info about the best running shoes for their running style – which they can purchase in exchange for Muuvs via the app – when the lifetime of their current footwear comes to an end.”

For Brands, distributors, and retailers keen to further explore the Muuvr marketplace opportunities, contact Muuvr’s Partnerships Director, Matt Holden via matt.holden@muuvr.io