NBDA becomes international member of BAS
The National Bicycle Dealers Association (NBDA) has joined the Bicycling Alliance for Sustainability (BAS) as an international member.
As a BAS member, the NBDA will serve as a bridge between the organisation’s work and North American specialty bicycle retailers. Through newsletters, educational programmes, webinars, conference sessions and member resources, the NBDA will share BAS initiatives, research, sustainability tools and emerging best practices to help retailers better understand the evolving expectations of consumers, suppliers and governments regarding environmental responsibility.
The partnership also creates new opportunities for collaboration between retailers and manufacturers on sustainability initiatives that impact the entire bicycle ecosystem, from product development and supply chain transparency to responsible business operations and consumer education.
The NBDA stated that joining BAS reinforces its ongoing commitment to bringing world-class resources and global perspectives to its members while strengthening relationships across the international bicycle industry.
“By joining BAS, we are connecting our members to some of the most important sustainability conversations taking place anywhere in the global bicycle industry. Our goal is to help retailers understand what’s coming, identify opportunities within their own businesses, and ensure they have a seat at the table as our industry continues to evolve,” said Heather Mason, Executive Director of the National Bicycle Dealers Association.
Founded in Taiwan in 2022, BAS brings together leading bicycle manufacturers, suppliers and industry organisations with a shared mission of advancing sustainability, reducing carbon emissions, improving environmental stewardship and building a stronger, more responsible bicycle industry worldwide. The organisation also helps companies measure, understand and improve their environmental impact while encouraging collaboration throughout the global supply chain.
