NBDA release US Bicycle Market Overview 2020 report

The National Bicycle Dealers Association, in partnership with Jay Townley, Human Powered Solutions, have announced the release of the NBDA US Bicycle Market Overview 2020 Report. The report can be found on the NBDA website.

Heather Mason, NBDA President, said: “The bicycle industry has been met with unprecedented times. The 2020 market report data is critical to help retailers understand the impacts. The NBDA is committed to making sure retailers are positioned to use this data to excel their businesses, and in turn took the report one step further by coupling with an 8-webinar series and additional show presentations led by Townley.”

The report includes information on imports, exports, the cycling population, channels of trade, retailers, sales by product category, top bicycle brands, and niche products. To capture emerging and ongoing trends, the report draws upon a variety of data sources including US government agencies and bicycle industry organizations.

Jay Townley, who compiled the report, said: “Bike Shops need to review the whole report to understand the vitally important role their channel of trade has played in the bicycle business that is about to emerge into the post-pandemic era, and suppliers need to review this report to understand the history that has shaped the future they are about to experience.”

In addition to the report, the NBDA will offer an 8-part NBDA webinar series presented by Human Powered Solutions. The webinars are set to begin in June 2021 and finish September 2021.

Townley will present in partnership with the NBDA on the US Bicycle Market Overview 2020 Report at select trade shows in fall of 2021; Big Gear Show and all CABDA shows (Midwest, West and East).

The report is available on the NBDA website and can be obtained for $999 or at the special pricing listed for members. Additionally, purchase of the report includes admission to the 8-part webinar series beginning June 1st.