Nick Larsen becomes Cannondale’s global creative director, fresh hires added

Nick Larsen will become Cannondale’s new global creative director, the Cycling Sports Group has announced as part of a string of appointments.

“The Cannondale brand is focused on innovation and performance leadership that delivers a great cycling experience to our riders,” said Brian Immel, Vice President of Global Marketing, Cycling Sports Group (CSG). “Nick brings his unique design aesthetic and experience in creating and building progressive cycling brands while Dennis has significant experience building marketing strategy for performance brands. Together Nick and Dennis will bring a fresh creative energy to the Cannondale brand.”

Meanwhile, Dennis Kim has been appointed to the role of Marketing Director, while Katie McManus takes on the Senior Manager for North American Marketing role.

With a degree in Industrial Design and more than twenty years in the cycling industry, Nick Larsen was the creative engine behind the Fabric and Charge brands where he leveraged his distinct design perspective to produce a range of innovative new accessories and bikes.

As Nick assumes leadership of the Cannondale creative team, Jeremiah Boobar, Director, Suspension, Parts & Accessories for CSG will take the helm of the Fabric and Charge businesses and continue to lead suspension and component development for Cannondale.

Dennis Kim joins Cannondale from the recently offloaded SUGOI and Sombrio cycling apparel brands where he was responsible for global product development and marketing before being promoted to General Manager. Dennis has extensive experience in digital marketing, brand strategy and retail merchandising in the Fashion and Sporting Goods industries, with marketing leadership roles with the Vancouver Canucks, Aritzia and the Canadian Olympic Committee. An avid cyclist, he was also named to the board of directors for Cycling Canada in September 2017.

Since joining CSG in 2012, Katie McManus has progressed through a variety of marketing roles in the North America Marketing team, rising from her original role in events management to more recently overseeing advertising, social media, and promotions for the region. Moving forward, Katie will work with Nick and Dennis on bringing the Cannondale brand to life through digital campaigns, events, and demo activity in North America.