Nicolò Ildos joins La Passione as Head of Special Projects
La Passione, fresh from becoming the official kit supplier to MoviStar, have signed former Campagnolo and Fizik marketing manager Nicolò Ildos.
Nicolò, who will be responsible for branding and communication of special projects, joins the La Passione as the brand begins it’s first season with cycling superstars Annemiek van Vleuten and Alejandro Valverde racing in their apparel.
Giuliano Ragazzi. COE of La Passione; “the last months have been fantastic both on the business and the sports side. We’ve just celebrated our very first professional victory thanks to Alejandro Valverde … and we start up many marketing projects. Therefore we need to grow our expertise to handle them correctly. Nicolò brings in his deep love for cycling and his authentic marketing vision”.
Says Nicolò Ildos “I was always looking at La Passione as a style reference, and now I can contribute to shape their marketing proposition. I’m delighted to collaborate with such a talented and motivated team. It’s an incredible fast company and I’m looking forward to ride with such a skilled company”
The brand has plans to expanding into commuting, indoor, gravel and mountain bike – new categories which will help grow its market share, without compromising its original values: iconic design, premium quality at an accessible price thanks to the direct-to-consumer model.
