Niner Bikes founder Chris Sugai joins Gates

Niner Bikes founder Chris Sugai has joined Gates as General Manager of Gates Global Mobility, a role in which the bike industry pioneer will drive the development of advanced drivetrain solutions and belt technologies for bicycles and eBikes, motorcycles, powersports, and electric micromobility.

“Adding Chris Sugai to the Gates leadership team signals our commitment to reach beyond the Gates automotive heritage and bring the best and brightest talent into the Gates family as we advance how the world moves,” said Tom Pitstick, Chief Marketing Officer, and Senior Vice-President of strategic planning for Gates.

“Whether it’s 29-inch wheels or disc brakes, Chris Sugai is a visionary thinker who was ahead of the curve on technologies that revolutionized bike design and improved the bicycling experience for customers around the globe. He will play a key role as we grow and expand our offerings for the personal mobility market.”

Sugai launched Niner Bikes in 2005 and led the brand for 18 years, overseeing Niner’s innovation and design initiatives. With four U.S. patents for bike design while at Niner, Sugai was an early adopter of both 29-inch mountain bike wheels and disc brakes, which now dominate the mountain bike market.

“I am absolutely thrilled to become a part of the dynamic team at Gates Corp’s Global Mobility Unit. As the world rapidly progresses toward e-motors for bicycles, scooters, and motorcycles, there is a dire need to reimagine the conventional use of chains and derailleurs, and explore cleaner, simpler, and more efficient alternatives. This is where the cutting-edge Gates Carbon Drive belt drive technologies come into play, promising to revolutionize the way we envision and execute drivetrains. With unparalleled strength, durability, and quiet operation, these innovative belts are poised to become a game-changer in the industry. I am eager to work with this exceptional team and contribute towards this exciting transformation,” Sugai said.

Last year, Gates launched a range of all-new Carbon Drive belts and components to meet growing global demand.