Matt Prior’s One Pro Group has collaborated with Cyclists Choice to bring forward a cycling insurance business that seeks to “redefine the category.”
In the making for the past 15 months, One Pro Insurance draws on the experience of Adrian Scott of Premium Choice, who brings the experience of “pioneering the first ever cycle insurance cover” to the table.
Scott said: “In designing a new solution for cycling insurance Matt and I were determined to make it about the cyclist and not just about the equipment. As a keen cyclist myself I understand that we are all individuals sharing a common passion but often with differing needs dependent upon the type of riding we are doing or the steed we are riding at the time.
“The product we have created offers a truly flexible solution where there is choice on the covers a cyclist might need for just themselves, or just their bike(s), Whether they need cover for a day or for a year, we provide the solutions. I like to regard it as the ‘Custom Fit’ of cycling insurance.”
Further to insurance cover, Scott says that he actually expects a policy to pay for itself in time, much thanks to plans to introduce a plethora of features and benefits, one of which is likely to be a member discount scheme at “over 800 high street retailers.”
Partners already signed to participate here include Boardman Bikes, Evans Cycles, Chain Reaction, Wiggle, ProBikeKit, Halfords and Cycle Surgery, among others.
Another of the premium features for those competing will be the possibility to have VO2 Max testing, much thanks to a partnership with the Sport Science Agency. A number of customers will be invited each quarter to attend these fitness clinics.
Founder and CEO of ONE Pro Group, Matt Prior added: “This is a very exciting venture for all involved in the ONE Pro brand. When we teamed up with Adrian and the guys at Premium Choice it was evident from the outset that they had very similar beliefs to those that have served us well at ONE Pro Cycling. The idea to push boundaries, challenge and go one better in every area that we put our minds to.
“With more and more people taking to cycling every day we wanted to create an insurance opportunity for cyclists that allowed them to get on their bikes with complete peace of mind. With ONE Pro Insurance we wanted to change how insurance is viewed and ultimately purchased. It needs to be far more bespoke and suit the needs of each individual. Whether you are a commuter, ‘weekend warrior’ or even a pro there is an opportunity to build a policy that fits your needs and requirements.”