A new sport-focused PR agency, PaceUp Media, has been launched today at its London base. PaceUp offers an all-inclusive list of sports media services, combining PR, social media, content delivery and communications strategy.
The start-up has a cycling and adventure sport focus under founder and director Tom Copeland, ex-professional cyclist and former press officer to Giant Alpecin professional cycling team, and PR Manager Samuel Doll, formerly of Fusion Media.
Copeland said: “Having spent several years working across brands, the media, teams and agencies, the next logical step was to combine all of that experience and create a service which all parties will benefit from. Bringing in Sam’s knowledge and expertise gives us the strong footing we need to hit the ground running.
“We’ve identified several under-served areas of the industry, such as sponsorship, activation through PR and communications, and are looking to forward to helping brands in the cycling and wider sports industry grow through our unique approach.”
PaceUp Media already has a substantial client list, including Scicon, Team Sunweb and Velusso cycling holidays.
Christian pearce of ASG International, parent company of Scicon, said: “Having worked with Tom for several years now, his industry knowledge and network is clear and of great benefit to us as an international brand in the top tiers of sport. Scicon is at an exciting stage of growth and development, and we’re looking forward to growing alongside PaceUp and the team.”