The cycle market has not been slow to see the potentials of influencer marketing, but those seeking to stay abreast of this fast moving area can now tap into a conference that is focused on excellence in influencer marketing within the sport, outdoor and endurance sectors, tabled for London at the end of October.
Specialist influencer agency Freestak is running the afternoon conference, which will feature expert panels including brand marketers, influencers and ambassadors.
“The way that influencer marketing has shifted in recent years, and the speed with which those changes have occurred, is undoubtedly exciting and presents many opportunities,” said Freestak CEO Simon Freeman. “It potentially also adds complexity for marketers trying to get to grips with all the different ways that they are able to engage with their target audiences.
“So we have set up the PEAK conference to look at how the landscape has changed since we launched the Freestak platform three years ago. We will also provide actionable advice for brands looking to take their influencer and ambassador programmes to the next level. And discuss what the future might hold in store for marketing departments in the run, cycle, outdoors and snow sports sectors.”
Topics being covered at the Freestak PEAK conference include;
- Ambassadors vs. influencers: more and more brands are creating ambassador teams. This is resulting in less influencers being available. So how do you find the right people to represent your brand from a limited pool to choose from?
- To pay or not to pay: good influencers are increasingly in demand and the limited supply means the question of payment is at the forefront of many discussions. We’ll look at how to work out when to pay and if you do, how much.
- The rise and fall of social channels: Instagram is undoubtedly key to many brands’ influencer campaigns. But emerging options – for example Strava – can perhaps offer better results. We look at where brands should be focusing their attention.
- Future trends – we’ll look at what could be coming next for influencer marketing with a panel of experts including brand marketers, influencers and ambassadors.
The organisers added: The aim of PEAK Conference is to allow attendees to learn from brands and influencers who are delivering great results. There will also be presentations on how excellence has been achieved by industry leaders. We will be announcing more exciting speakers in the coming days.”
Running on the afternoon of Thursday 29 October 2019, PEAK takes place at Events @ No.6, 6 Alie Street, Aldgate, London, E1 8DD, from 2pm – 7pm (including refreshments and networking).
There are more details online http://www.peak-conference.com/peak-2019-for-brands/