The Women in Sports Foundation has announced ahead of a glitzy ceremony at New York’s Cipriani that Trek boss John Burke will be the beneficiary of an award for Equality.
Known for his firm’s efforts to drive female talent through the bicycle industry and our professional sports scene, Burke has a deep history in advocating diversity in the cycling scene. Having put his money where his mouth is on more than one occasion, Burke has long understood that the industry has been guilty of ignoring a good chunk of our potential market.
Back in June of 2016 Trek announced a special scholarship fund designed to develop the pool of female bicycle mechanics in the industry. Each scholarship totalled $3,000.
At the time John Burke said of the drive: “With women making up less than 10 percent of technicians in the bicycle industry today, it is our goal to grow this number substantially. In addition to the five courses currently being offered, the school has added three women’s-only courses: Women’s Trek Certified Assembly Technician (Aug. 15-19), Women’s Trek Certified Repair Technician (Sept. 19-23), and Women’s Trek Certified Expert Technician (Nov. 14-19). These three were specifically designed for those of all technical abilities to obtain the professional skills to further their careers in the cycling industry.”