Pierer Mobility takes 25.1% stake in MV Agusta

Felt and KTM parent Pierer Mobility has revealed that it now holds a 25.1% stake in MV Agusta, a motorcycle label that has diverged into electric bikes in recent years.

The investment comes with a strategic cooperation that will see the Pierer Mobility AG business assist MV Agusta with supply chain support, as well as a takeover of the purchasing by KTM. Alongside, MV Agusta will in part distribute its product portfolio through Pierer Mobility’s global partner network. Collaboratively, the pair will streamline their component acquisition from common suppliers which should benefit both in cost reduction.

Starting out with a range of commute and light utility ready electric bikes, MV Agusta’s dip into eMobility has now gone further with gravel and enduro models now promised, as well as a small investment into the electric scooter marketplace. The eBike portfolio leans on Mahle’s X35 motor system and will soon grow further to integrate Pinion gearbox models

In the motorcycle business since 1945, MV Agusta came to fruition as part of the Agusta aircraft business. Today the business is headquartered in Varese, Italy.

CyclingIndustry.News is soon to report on the intention of Pierer Mobility to expand its UK reach. The group is parent to Husqvarna eBikes, Felt Bicycles, GasGas eBikes and the group recently acquired Liteville and Syntace too.