POC appoints Natasha Pack as EMEA Sales Director
Swedish sporting goods manufacturer POC has appointed Natasha Pack as Sales Director for the EMEA market.
In her new position, she will work closely with POC’s European Sales team, supporting partners and retailers as POC continues to strengthen its presence and service across the region. Pack will also be responsible for aligning POC’s physical and digital channels.
“Over the past two decades, I’ve learned that the brands which prosper are the ones that are unafraid to think differently and defy conventional thinking. And that is exactly what brought me to POC,” said Pack. “Its mission to protect lives and reduce the consequences of accidents goes beyond a product story; it’s a purpose I genuinely believe in, and I can’t wait to get to work with the team across Europe.”
Kolja Plegt, Chief Commercial Officer of POC, added that Pack’s appointment is an “important step” in strengthening the company’s European commercial structure.
“With a growing direct footprint in all key markets, we are creating clear strategic alignment between our physical and digital channels. Natasha’s background in premium brands, and in particular apparel, combined with her record of turning ambitious ideas into tangible growth, makes her perfectly placed to lead this next phase for POC in EMEA,” said Plegt.
