Sea Otter Europe set for bigger 2026 Edition
The Shimano Sea Otter Europe Costa Brava-Girona by Garmin will take place between 18 and 20 September, with the exhibition area increasing by 10%.
With the expanded exhibition space, this year’s edition will accommodate new international brands, including Volkswagen R and Toteemi, in addition to existing brands such as Shimano, Garmin, Alé, DMT, Continental, Abus, Finisher, ProRide and Wikiloc.
The programme will continue to feature the 226ERS UCI Gravel World Series, the SCOTT Marathon MTB, the Ciclobrava by Lapierre and the Shimano Super Cup Massi, among others. Moreover, the festival will offer talks by experts discussing the industry’s opportunities and challenges over two exclusive days under the name Sea Otter Connect.
Additionally, the calendar features top-level competitions and non-competitive rides covering all disciplines and fitness levels, a mix that brought together more than 6,000 professional and amateur athletes at last year’s event.
In total, 97% of the exhibition space has already been booked, representing an increase in bookings compared with the same period last year. The organiser stated that one of the keys to Sea Otter Europe’s success lies in the festival’s ability to create a high-quality space for all industry stakeholders. Brands benefit from a showcase where they can gauge end-customer reactions, while users can test, compare and discover the products on display.
