POC targets growth in Australia through Sea to Summit partnership

Sea to Summit is to manage distribution of POC’s cycling and snow collections in Australia and co-launch a dedicated POC e-commerce platform next year.

The Perth-based adventure specialist distribution is to formally commence the POC distribution deal on 1 January 2020 and retailer partners are currently being sought.

Current distributor Snowsport will continue to support POC until the end of the year.

POC MD for APAC/ME Cam Whiting said: “As a Swedish company with a clear mission, to ‘protect lives and reduce the consequences of accidents for athletes and anyone inspired to be one’, we are excited about strengthening our contact with specialist retailers to help us deliver on our mission and support our users goals and activities.

“POC was established in Sweden in 2005 with a dedication to bring new ideas on safety to users, which has led to more than 60 international safety, design, and innovation awards. Our journey in
Australia began with Snowsport, who will continue to distribute POC until the end of 2019. I would like to acknowledge their efforts and thank them for their support over the years.”

Caleb Nickson, GM Action Sports at Sea to Summit, added: “Sea to Summit is known for bringing premium, innovative, globally respected brands to the Australian market. POC, is a shining example of what can be achieved through great design and innovation. We are delighted to be working with the POC team.”