Primal to debut new B2B and offer 10% sign up discount at The Bike Place

Primal has told CI.N that it will offer visitors to The Bike Place show a 10% discount on initial orders placed on the show floor.

Taking to Silverstone from this Sunday, the cycle clothing supplier will also debut its new B2B to potential stockists, introducing new functionality and talking accounts through its range, which is available to trade accounts with no minimum order.

James Smith, director at Primal said: “The Bike Place will be the first outing for our Spring/Summer catalogue, so a great chance for dealers to see what we can offer. Those signing up for an account at the show will be given 10% off their first order with us, as well as a free Primal Beanie.”

Smith also spoke of the firm’s increasing custom trade, which he says is already providing shops with an own-brand alternative to the big name labels.

“Custom is the method to beat the internet and grow your shop’s presence locally. Shops are free to set their own retail prices and we can have stock designed, printed and shipped inside six to eight weeks. It’s a method that’s worked incredibly well for the handful of shops that have tried it.”

Primal also recently became the partner to Velo29 Cycling Events, resulting in a signature range for races such as the Yorkshire Beast, Cheshire Cat and Tour of the Peak.

You can find Primal in Hall 2 on booth 22I. Trade accounts can register their attendance here.