Registration goes live for Madison Sportline’s 2018 IceBike

Members of the UK cycle trade are now invited to pre-register for the Madison Sportline IceBike show, running February 20th to 22nd, 2018.

Again held at Arena:MK, the house exhibition draws on feedback from last year’s show, promising ramped up entertainment, as well as more opportunity to engage with product first hand.

As in previous years, visitors can expect to see a hoard of industry-leading brands including Shimano, Genesis, Park Tool, Ridley, Kryptonite, Saracen and many more. There will also be a selection of useful seminars from various experts for visitors to attend as well as  evening entertainment to unwind after a long day of talking shop. Once again, there is free-parking, excellent accommodation and a very accessible venue to make life as straightforward as possible for visitors.

CEO at Madison and Sportline, Dominic Langan, said: “IceBike* is a well-established show on the trade calendar, so this year we have put an exceptional amount of thought into how we can make this expo a must attend event which addresses the current challenges of the marketplace. We believe we have created a great and purposeful show schedule not only showcasing our world leading portfolio of brands but we’ll also be presenting to everyone a range of business initiatives designed to support our specialist retailer network. But it’s not all about work and this iceBike* we have a new venue for themed evenings to have some fun, network and – for those who have missed it – karaoke is back!”

Both Madison Genesis and Madison Saracen will be at the show to share some of their thoughts ahead of the 2018 season – stay tuned for updates on that front.

Visitors are encouraged to register now, to get all the news and information about iceBike* in the lead-up to the show. Register now at

For your reference, the venue is found at:
Arena:MK, Stadium Way, Bletchley, Milton Keynes, MK1 1ST

This event has now been added to our industry calendar, which you can find here.