Friday, 29 March 2024
News

Ride Up + Laka; exclusive insurance for bike subscription customers

Ride Up have announced that customers signing up to their monthly subscription service for road, gravel or eBikes will now receive a package which includes cycle insurance from Laka included in the price.

With new bike models coming out every year, riders can now change to the latest model without the cost of buying, or the stress of selling. “With the current financial climate, why would you put a bike on a long-term finance plan or buy now pay later, when you can simply rent it and give it back when you want to?” Says Co-founder, and former pro cyclist Russ Downing.

“We’ve been working closely with Laka to create a custom insurance plan for bike subscriptions including race cover and we’re excited to now be able to launch it to cyclists on a range of top brand bikes from November.” Says Downing.

RideUp half bike in image with subscription text overlayRide Up bike subscriptions provide cyclists with an affordable, alternative to buying that gives them flexibility on what bike they ride, and how long they ride it. You’re not tied into long-term finance plans and you can cancel your subscription after the initial period. Should you wish to purchase the bike, you can pay the balance between what you have already paid and the bike’s retail price.

“Laka is delighted to add Ride Up to its partnership network. Laka enables subscription businesses to offer embedded insurance, so neither the customer nor the business needs to worry if sh*t happens. Together we can take care of the bad stuff and keep Ride Up cyclists pedalling.” CEO Tobias Taupitz

“Our mission is to help UK cyclists get the best bike they want for an affordable monthly price. The service is completely flexible and accessible, meaning you can switch your bike along with the seasons. We’ve made it as easy as getting a mobile phone and it actually costs about the same. Says co-founder, Tim Hammond.

In keeping with the circular economy, Ride Up will also recycle the best pre-owned bikes, which are then refurbished, serviced and made available in the pre-owned bike subscription selection, starting from just £70 per month.

Each month, Ride Up will host rides across the UK to allow cyclists to test ride a new bike before subscribing. For further information visit https://rideup.cc and RideUpUK on Instagram.

RideUP Subscription banner