RideWrap appoints APEX DST as UK Distributor

RideWrap has appointed APEX DST as the distributor for its full range of frame protection products.

Effective immediately, independent retailers gain access to a dependable UK supply of RideWrap Clear Kits and Creator Series frame protection, supported by competitive trade pricing that delivers improved margins for IBDs. UK-based logistics from APEX DST’s Bedfordshire headquarters ensure faster, more reliable delivery, while retailers also benefit from dedicated sales and technical support from an experienced team with strong retail expertise. In addition, tailored marketing resources are provided to help retailers effectively communicate the value of frame protection to customers.

“RideWrap has transformed the way riders protect their bikes, and we’re excited to bring the full range to UK retailers with dependable supply and service,” said Ste Simms, Director of APEX DST. “Frame protection has become a key upsell opportunity for retailers and workshops alike, and we believe RideWrap’s product quality and brand strength will help independent shops grow this category with confidence.”

RideWrap’s Creator Series offers distinctive colours and graphic finishes, helping shops create new opportunities to drive add-on sales, upsell workshop services and tap into customisation trends. Meanwhile, the Clear Kits, covering Essential, Tailored and Covered protection levels, remain a proven workshop staple.

RideWrap is a global supplier of precision-cut bicycle frame protection, producing model-specific kits from durable, self-healing polyurethane film. Designed for a wide range of bikes, from everyday commuters to high-end mountain and gravel models, its protection helps maintain frame condition, support resale value and encourage long-term customer loyalty.