Rouleur Live 2022 sees 50% more tickets sold
Rouleur Live 2022 saw a change of venue, with the show taking place at the Truman Brewery for the first time. Across the 3 days the event saw over 5,000 passionate cycling fans come through the doors.
Tickets for all 3 nights sold out, with the Thursday first to do so, in the week prior to the opening day.
Of the change of venue, Ben Ward, Commercial Director at Rouleur, comments, “Moving to The Truman Brewery gave it a new lease of life”
“A massive thank you to our exhibitors, visitors and guests who make the show what it is – each crucial to the unique experience that is Rouleur Live.”
“On stage we created genuine moments of impactful cycling culture – bringing Boonen and Cancellara together for the first time since their careers ended, Sir Paul Smith and Simon Mottram talking about cycling style, the first ever Breakaway Live and much more.”
Both Ben and Rouleur Commercial Account Director Kelly Booth highlight that the team putting the event together have, as always, gone above and beyond, with Kelly commenting; “We are still relatively small compared to other media/events companies but through sheer hard work, dedication and also the desire to be part of something unique and special we put on not only the best bike show in the UK but in my opinion Europe, which is a personal highlight and I’m super excited to see where we go from here.”
The team have confirmed the Truman Brewery for 2-4th November 2023, and are already talking with 30 brands on the waiting list to exhibit.
Lead image: Rouleur.cc
3 x 3 image credit: Kelly Booth
Female panel image credit: Rachel Jary
