Chris Astle takes on Bosch UK marketing manager role ahead of CoreBike

Following on from Bosch’s announcement that it will partner Magura’s Leicestershire HQ for customer care, the e-bike specialists have appointed Chris Astle to handle UK marketing.

Astle brings over ten years of UK cycling industry experience to the team, as well as his previous and ongoing marketing qualifications.

First on Astle’s calendar will be to attend this weekend’s Corebike exhibition to meet with Bosch eBike Systems retailers. He will be accompanied by Mark Haylett, UK eBike Systems Technical Representative, who will be on hand for product and technical support. Dealers can sign up for the trade show, which starts this weekend, here.

Haylett will also be hosting the following Bosch eBike Systems Training Events in February 2017, with training registration available through the Magura Webshop here.


Bosch’s partnership with Magura UK begins from February 1st and will see the Leicestershire facility offer quick turnaround on service and warranty, as well as supply of spare parts to retailers and training for those requiring it.

“By extending our service partnership with Magura in the UK we can bundle resources and use our know-how to ensure optimal service conditions for the retail trade in the UK,” says Armin Harttig, Head of Sales and Service at Bosch eBike Systems.