Rutland Cycling opens multi-brand bike store in Milton Keynes

Rutland Cycling’s new multi-brand bike shop has opened its doors to the Milton Keynes public, now one of the UK’s largest independent cycle stores.

Located in Lloyds Court shopping mall in the city centre, the new shop boasts 15,000 ft² of retail space and the latest in immersive, experiential shopping.

Customers can browse bikes from the likes of Specialized, Giant, Liv, Scott, Whyte, Frog, Gazelle and Kalkhoff, as well as clothing, parts and accessories.

The shop also features a fully Cytech-accredited workshop for servicing, repairs and custom upgrades.

Rutland’s new store showcases the latest in bike tech, featuring a new ‘Meet your Match’ interactive head-to-toe sizing tool, 3D motion capture bike fit, and S-Works custom build.

David Middlemiss, Rutland’s Chief Executive, said: “This is an exciting time for Rutland Cycling – our new Milton Keynes store will move cycle retail up to the next level, delivering a premium, department store experience to customers with a full range of products in stock, interactive product displays, custom sizing and fit technology. And, most importantly, the top quality service that Rutland Cycling is renowned for, with an exceptional team of qualified staff and a strong ethos of a friendly, family-run business.

“We look forward to being part of the local cycling community in Milton Keynes, building good relationships with the business and retail sectors, local cycling clubs and groups, schools, individuals and organisations, to help grow and support the cycling community in Milton Keynes.”

Alongside the opening of the Milton Keynes Store, the company has recently re-opened Giant Store Newport Pagnell, with the two stores working together to offer the local community service, advice and customer support.

Middlemiss continued: “We believe passionately that to get more people making cycling part of their lives, you;ve got the make it convenient and easy. Our stores are open seven days a week with hundreds of bikes on display, a full Cytech workshop offering while-you-wait repairs, and plenty of advice and guidance. Whether you’re a beginner or a performance athlete, we welcome all cyclists to our stores.”