Spanninga adds virtual experience center for immersive look at products

Aftermarket and OEM lighting brand Spanninga will soon launch a ‘Virtual Experience Center’ in a move to showcase its products in an interactive way in a digital environment.

Utilising virtual reality tech the brand’s Experience Center is a further build upon its virtual event, first launched in 2021 in response to a lack of physical trade gatherings.

In a showroom designed for professionals of the micromobility industry, visitors will be able to virtually walk around either with virtual reality glasses or behind their computers, and access Spanninga’s permanent product collection in an innovative and exciting way. Each product will be neatly presented on a bike and extensive content is available to discover almost everything about the product, from exploring its design to viewing technical and compatibility details. The whole environment is interactive so that visitors can also discover and experiment different features or functions.

The Spanninga Virtual Experience Center also allows the possibility to set virtual meetings with staff members. It will also be the spot for Spanninga to exhibit all kinds of special new products, events or conferences in years to come.

The Virtual Experience Center is to be officially inaugurated on January 23rd.