Square Up Media acquires Dirt and RCUK publisher Factory Media

Square Up Media has acquired Road Cycling UK and Dirt publisher Factory Media for an undisclosed sum.

Square Up is the publisher of titles such as Square Mile, Escapism and Foodism and will now take on the entire Factory portfolio, excluding the publisher’s German assets.

Forward Dimension Capital, which has overseen Factory Media’s growth offered:

“We have great confidence that Tim (Slee) and his team will continue to enhance Factory Media’s proposition, particularly in the sports and lifestyle segments.”

“We were one of the pioneers of the freemium print model when we launched Square Mile back in 2005, and since then Square Up Media has become renowned for its print products – as well as its websites and events,” said Tim Slee, CEO of Square Up Media.

“However, with our latest acquisitions, we have developed into one of the most exciting companies in the UK’s media landscape. We now have a broad and robust portfolio across print, digital and events, while remaining true to Square Up Media’s spirit – creating exciting lifestyle products that inspire our readers, as well as us.”