SRAM backs The Big Gear Show in multi-year deal

SRAM has committed to a multiyear partnership agreement with USA-based The Big Gear Show as the USA once again fills out a trade calendar with high-quality events.

SRAM will encourage its manufacturer customers to participate at The Big Gear Show, while also leading demo rides, encouraging attendance from local bike and trail advocacy groups and sponsoring an Exhibitor Happy Hour on August 1st, 2022, the last day of setup.

“One of the best things SRAM can do is show up where Dealers are, we always want to show support for specialty retailers, and that includes The Big Gear Show,” said David Zimberoff, SRAM VP of Marketing & Communication.

“The SRAM team understands what The Big Gear Show is about and I’m excited that they want to play a part in promoting the show,” said Lance Camisasca, Bike Show Director. “They plan to be involved in a unique way, one in which we label a show partnership.”

The Big Gear Show is off to a strong start in 2022, with steady registrations coming in from both retailers and manufacturers. Deer Valley Resort will once again play host to The Big Gear Show’s fully outdoor format, which offers world-class product demos in an active lifestyle utopia, plus morning education sessions and a variety of VIP gatherings. The event is all outdoors, in the elements, featuring brands and gear that get customers outdoors.

The show is in its second year and the 2022 event will take place August 2-3, at Deer Valley Resort in Park City Utah.