Stance, technical performance sock brand, has announced the launch of a bike-specific category which will feature a range of styles for both road and off-road cycling.
Designed for both men and women, the category will feature Stance’s signature Feel360 technology with premium twisted yarns, which allows the socks adapt to body temperature to enhance natural moisture wicking and perform for longer.
Rich Phillip, Marketing Director at Stance, said: “Stance are continuing to change the face of performance socks with high quality technology and unconventional aesthetics and we wanted to bring this into the cycling world. The new bike category has been designed for two disciplines; off-road and on road cycling and we’re excited to expand our offering into this sector.”
Additionally, Stance is also partnering with Trash Free Trails (TFT), a rider-led non-profit organisation, in launching its first nationwide trail clean-up activation in a bid to reduce litter on the UK’s trails and wild places by 75% by 2020.
TFT will visit eight mountain biking and trail running venues across the UK to take positive action to tackle litter on the trails between 13-21 April this year, in an initiative called the ‘Spring Trail Clean Tour’. The tour will also be supported by Trek Bicycle Corporation and BikePark Wales.
TFT Co-Director, Ben Gaby, said of the partnership: “Ensuring people understand our philosophy is essential to us when choosing partners. Stance and BikePark Wales share our passion and long term vision and we can’t wait to get started on the Spring Trail Clean Tour and future projects together.”
Stance has also expanded in to men’s underwear, women’s intimates and dual-gender t-shirt collections, which can now be found in over 60 countries around the world.