Mountain biking specialist Stif will open up a second physical branch to serve the south of England and Wales.
Set to be based in Winterbourne – accessible via Bristol, the M4, M5 and the Severn Bridge – the store is on the doorstep of the mountain bike meccas of the Cotswolds, Mendips and South Wales.
Progress is currently underway to design the branch which will open in February of 2020.
Founded in 1984, Stif has been serving the mountain bike community nationwide from its base in Yorkshire for over 30 years and has grown to serve the wider UK community via online trade. Along the way the brand has become distributor for certain products that serve its demographic well.
Of the second opening the firm said: “Stif has built a reputation as the UK’s leading mountain bike bunker and we pride ourselves on our level of customer service and a range of products we are both passionate and knowledgeable about. Every one of our employees rides, and we ride what we sell because we believe in every one of our products.”