Cycling brand Stolen Goat and Clothes Doctor have partnered to announced their cycling Kit Amnesty, aiming to renew pre-loved cycling kit and gift it to budding cyclists in the UK and beyond.
The first-of-its-kind initiative will encourage cyclists to de-clutter their cycling wardrobes over a two week period, which started 22nd July, in return for discounted new Stolen Goat kit. The pre-loved gear, of any brand, colour or type, will then be repaired and renewed by Clothes Doctor.
The renewed cycle wear will then be donated to UK-based charity Gift Your Gear, which will in turn hand it over to teenagers and adults who may not otherwise be able to afford such garments.
Aligned in their mission to reduce the impact of outdoor clothing on waste and prevent textiles from ending up in landfill, Clothes Doctor and Stolen Goat’s Kit Amnesty aims to close the loop when previously loved kit is no longer wanted or in wearable condition.
Marcus Thompson, Co-founder of Clothes Doctor, said: “I believe this industry first initiative will bring a lot of pleasure to all parties. Those individuals will be drawn together by a mutual passion for cycling and a common bond over a pre-loved garment that is refreshed to be given a second life.
“Clothes Doctor is aware of our responsibility to keep clothing of all kind in use and in favour for as long as we can and hope this is the first of many such initiatives with Stolen Goat, a company we have long held an affinity with and with which we share many common goals.
“I hope we can inspire the old generation to de-clutter and the new wave to pick up the cycling bug that may last a lifetime.”
Andy Gorman, Operations Director of Stolen Goat, added: “We wanted to find a way to keep our customers loving their kit for as long as possible and the excellent team at Clothes Doctor fit the bill perfectly.
“Our ground-breaking partnership means we can offer our customers a lifetime guarantee on all clothing, minimising waste and ensuring they can enjoy their kit for many years to come. Moving forwards with Clothes Doctor on the Kit Amnesty feels like the natural next step and we are delighted to have found a way to help find new homes for it all thanks to the wonderful Gift Your Gear.”
Those looking to donate their cycle kit, or for more information, click here.