Stromer and Desiknio partner to shape e-mobility future
Stromer and Desiknio have announced the forming of a strategic alliance, establishing a multi-brand strategy focused on premium e-bikes.
The announcement highlights that, “Both e-bike manufacturers share the goal of shaping the future of mobility through sheer driving pleasure, efficiency and quality of life.”
Of the two brands becoming one business, it’s highlighted that, “Desiknio is well suited to expand the Stromer product portfolio:
The Swiss-assembled Stromer Speed Pedelecs with electric assistance up to 45 km/h are an efficient means of transport, especially for commuter routes of 15 km and more.
Desiknio’s premium e-bikes, designed in Spain, handmade in Europe, are perfectly suited for inner-city traffic and shorter distances with electric assistance up to 25 km/h.”
Exploring key points highlighted:
Desiknio will continue to be an independent subsidiary under the leadership of founder Joaquin Cortes
Both companies are characterized by a high level of innovation, fully integrated design, leading technology as well as premium quality.
The partnership supports Stromer’s goal of becoming one of Europe’s leading providers of individual advanced mobility solutions.
The details of the agreement were not disclosed. The transaction is subject to customary approvals.
The past 12 months have seen Stromer purchased by Nexicap Partners, a subsidiary of Netixis Investment Managers. In November of 2021 o2Feel also come under the wing of Nexicap.
In the UK Stromer is distributed by Hotlines.