Swiss carbon wheel brand SPENGLE sets up trade sales team

Lukas Markusich has been recruited to head up the newly formed trade team of Swiss carbon wheel brand SPENGLE.

Markusich joins the Swiss heritage marque as Business Development Lead with an eye towards both the OEM and IBD markets.

As Business Development Lead, Markusich is employee number 50 in this rapidly growing brand, with the formation of the trade sales team required after increased levels of trade enquiries from retailers and manufacturers was causing delays in customer responsiveness.

He said: “I’m very excited to be part of this fabulous brand, with such a strong heritage behind the firm, they are poised to once again turn heads across Europe and further afield, I’m thrilled to join at this time and play my part in the continued growth and success of the SPENGLE brand. Our product roadmap is incredibly exciting and will allow us to reach more fans of the distinct tri-blade design, and I’m looking forward to showing it to the trade.”

The trade sales team is initially focused on continental Europe, and welcomes enquiries from retailers and OEMs looking for a stand-out product that can, it said: “Drive interest and footfall, provide strong margins, and also benefits from a lifetime warranty”.

Pius Brauchart, CEO of SPENGLE, added: “It’s great to have Lukas on board with us at this time, he will allow us to grow our work with manufacturers to provide bespoke offerings for their ranges, with our custom e-Bike monocoque offering proving to be increasingly popular. Having Lukas with us will provide more focus to our B2B efforts and allow us to service the needs of our retailer base as well.”

The SPENGLE carbon monocoque range currently consists of a 27.5” MTB wheel, plus a 650B gravel wheel. 700C and 29” wheels will be showcased at Eurobike, becoming available this summer and autumn. Lukas Markusich is available at l.markusich@spengle.com for enquiries and to talk carbon.