United Wheels to showcase Huffy and Batch Bicycles at CIN LIVE 2025

United Wheels will showcase products from both Huffy and Batch Bicycles at CIN LIVE 2025, with new launches aimed at the BMX and kids’ bike markets.

Huffy, a brand with more than 130 years of heritage, is stepping up its BMX presence with fresh models and partnerships intended to inspire riders and support the wider industry with two bikes headline this push.

The Huffy Symbol Freestyle BMX, available in 16-inch and 20-inch sizes and a range of colourways, offers younger and emerging riders a durable yet stylish option for developing skills in the park or on the street. Alongside it, the Huffy HX Pro Race BMX has been designed as a race-ready machine, built from lightweight aluminium with responsive handling for riders targeting the track. With strong geometry and scope for upgrades, it is pitched at those looking for performance and progression.

Dealers can also take advantage of a show promotion as they can buy four 20-inch models and to get a free 16-inch model.

The company said this renewed focus presents a strong opportunity for retailers and distributors. With accessible entry-level price points, a refreshed product range and visibility reinforced by high-profile sponsorships, Huffy BMX aims to drive sales and expand the appeal of the category.

Glenn McGrath, Marketing Manager at United Wheels, said: “We’re creating bikes that riders want, supporting the spaces where they ride, and investing in the communities that keep BMX thriving. This makes Huffy a compelling partner for retailers looking to tap into the growing demand for action sports bikes.”

Alongside Huffy, United Wheels will also present Batch Bicycles’ all-new range of kids’ bikes, spanning from 12-inch balance bikes to 20-inch mountain bikes. These models feature lightweight aluminium frames, bold colourways and durable components, designed to make riding both fun and easy.

The collection is aimed at children at every stage of their cycling journey, from toddlers learning to balance through to older riders ready for more ambitious adventures. Lightweight frames make handling easier, while reliable components ensure smooth, safe and comfortable rides. With a choice of bright, stylish finishes, the bikes are designed to perform well and appeal to young riders keen to get on and ride.

For retailers, the line offers high-quality specifications, dependable builds and minimal maintenance requirements. This new collection is geared specifically for independent bike dealers (IBDs), with local stock availability, dedicated rider support teams and a robust supply of spare parts. The company positioned the launch as an opportunity for IBDs to meet growing demand for children’s bikes that parents trust and kids enjoy.

CYCLING INDUSTRY NEWS LIVE 2025 will run over 14-15 September at the NAEC Stoneleigh, Warwickshire.

Want to attend? The cycle trade can register here, for free.