Vittoria goes exclusive with ZyroFisher in UK and Ireland

Effective from the start of March, ZyroFisher has announced that it is now the sole UK and Ireland distributor for Vittoria.

A specialist in the tyres, wheels and tube arenas, Vittoria has made impressive strides in recent times with materials and investments.

Rene Timmermans, CEO of Vittoria SpA, said: “ZyroFisher are the leading distributor of cycling Parts and Accessories in the UK and Irish markets. We are looking forward to building on the great work we have already achieved with the team at ZyroFisher to maximise our reach within the UK and Irish dealer base and bringing our full product range to a growing consumer base.”

Vittoria will now sit within the Fisher portfolio with Luke Hammil in charge of management.

Nikki Hawyes, Head of Brands – ZyroFisher, Fisher Portfolio, said, “We have been very impressed with Vittoria’s investment and dedication in developing innovative products exclusively for cycling. We are delighted to secure the exclusive distribution of Vittoria’s full product range in our market and are looking forward to working closely with the brand to add value to their proposition.”

Stock of the complete collection of Vittoria tyres, wheels and inner tubes is now available from ZyroFisher.