Sea Otter Europe 2023 confirms second Euro Mobility Festival
The second EMF-Euro Mobility Festival, to be held on 22, 23 and 24 September in Girona, will once again feature as an integrated part of Sea Otter Europe.
The innovative urban mobility festival is expected to grow further in size for 2023, supported by the creation of the new Urban Zone – an area within the festival site for brands with an urban mobility DNA – featuring premium space, priority located beside a main entrance which links directly to the bicycle lane, the old town, and city centre of Girona. This will enhance the EMF Urban Zone, providing a unique exit for mobility demo bike brands, together with additional, soon to be announced, activities.
The EMF-Euro Mobility Festival, the European urban mobility event, is the creation of Sea Otter Europe. Sea Otter Europe is a brand fundamentally tied to the world of sport. This is not only due to its origins – the leading Sea Otter Classic festival in Laguna Seca in the United States – but also its largely sporting programme, packed with mountain bike, e-bike, road and gravel activities.
Sea Otter Europe is, however, much, much more.
Many of the brands that attend the Sea Otter Europe festival are undergoing this transformation towards mobility, and, as active players in this process, are producing and promoting more and more urban models.
After an incredible opening event, the EMF-Euro Mobility Festival will initially remain part of Sea Otter Europe, whilst future planning sees this become a fully independent event with its own brand and communication.
After a highly encouraging 2022 edition, thanks to the warm welcome it received from the exhibiting brands and users, the festival will take place on the same dates in 2023.
The majority of the brands that attended this year have already booked their exhibition stands for next year. In turn, the lively demo bike activity, an initiative that links bicycle brands with their target audience, to whom they offer free test rides and products, makes the combination of the EMF-Mobility Festival and Sea Otter Europe a perfect match.
Setting up three urban test circuits in a city such as Girona creates the perfect fusion of tourism, mobility and cycling culture throughout the weekend.
One of the main initiatives of the first edition of the mobility festival was the Canyon Urban Ride Girona, which sold out within the first few hours and became one of its flagship events.
