Connected fitness device brand Wahoo has acquired pedal brand Speedplay.
The move comes a couple of months after Wahoo moved to buy cycle training platform, The Sufferfest.
Seen adorning the bikes of the likes of Sir Bradley Wiggins, Jan Frodeno and Kristin Armstrong, Speedplay has a long heritage of providing cutting-edge pedal technology. Wahoo said it plans to build on that legacy by bringing its commitment to smart training, its extensive suite of products and history of innovation to the Speedplay brand. Wahoo said it intends to put Speedplay pedals on as many bicycles as possible and continue to drive creativity at the celebrated brand.
“Wahoo and Speedplay share a common approach of leveraging technology to develop products that enhance the performance of cyclists,” said Wahoo Fitness Founder Chip Hawkins. “Speedplay pedals are the most innovative, high performance pedals available so it’s a perfect fit with Wahoo. We welcome the opportunity to offer another edge to Wahooligans around the world with the best pedals in the business.”
Richard Bryne, CEO of Speedplay, added: “When Sharon Worman and I founded Speedplay, it was because I wanted to solve problems performance athletes were having in reaching their full potential. By becoming part of the Wahoo family, we can carry that mission to more athletes with more compelling products than ever before.”