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Weldtite expands global footprint with Weldtite USA

As trailed in the latest issue of Cycling Industry News Magazine (issue 04 2026), Weldtite, the UK manufacturer of bicycle maintenance products, is accelerating its global growth with the official launch of Weldtite USA , operated in exclusive partnership with Cycling Supplies Inc. Beginning May 2026, American cyclists will gain direct access to Weldtite’s range of lubricants, cleaners, sealants and repair solutions.

The US launch marks a major milestone in Weldtite’s international strategy. The brand’s global momentum has surged in recent years, it noted, highlighting a viral YouTube demonstration of its
Chain Cleaning Machine that has surpassed 50 million views, underscoring worldwide demand for smarter, more effective bike care.

To support this expansion, Weldtite USA has established a dedicated distribution hub in Fort Lauderdale, Florida, enabling fast, reliable service to retailers and riders across the country.

“I’m extremely excited to be part of expanding the Weldtite brand to the United States,” said Jason Langlais, President of Weldtite USA. “Having Weldtite products in the US market allows American riders, retailers, and cycling enthusiasts to take advantage of the same high-quality bicycle maintenance products that have been trusted by cyclists worldwide for more than 85 years.”

Rob Bream, Vice-President of Weldtite USA, added: “Our mission is simple: make every bike ride better, last longer, and perform at its peak.”

Weldtite’s reputation is built on performance at high levels – as the official technical partner of Team Picnic PostNL, Weldtite products are developed and validated under the demands of the World Tour.

Support extends across the entire TPPNL programme:
• TPPNL Men’s World Tour Team
• TPPNL Women’s World Tour Team
• TPPNL Development Program

This comprehensive partnership reflects Weldtite’s belief that every rider, from rising talent to seasoned professionals deserves access to the same elite standard of maintenance, it said.

Weldtite maintains full control over its production. Every bottle of cleaner, lubricant, sealant and degreaser is blended or filled at the company’s own facility in Barton-upon-Humber, England. This vertical integration ensures consistency, quality, and reliability, the brand emphasised, with the same products used in the European peloton are the ones arriving in Florida.

“This is an incredibly exciting time for Weldtite,” added Dan Leather, Head of Sales. “Launching Weldtite USA allows us to meet the growing demand from American riders who value British
engineering and performance. With this partnership, we aim to transform how the US maintains its bicycles.”

weldtiteusa.com

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