Paul Sims-Williams joins the Wisper Bikes sales team

Wisper bikes has announced that Paul Sims-Williams is joining the business to give the brand a greater national coverage in serving the bike shop sector.

Paul has worked in the Bicycle industry for over 30 years and has worked for Ison Distribution, Karrimor, Zyro and Moore Large amongst others. He has also worked in the retail sector so understands well the difficulties that a bicycle retailer can have from day to day.

Paul will be working alongside Jeremy and Tim as part of the Sales Team, helping to support and grow the Wisper dealer network in the UK. Paul will be on the road visiting the dealer network and displaying the full range of Wisper bikes.

Paul says of the role: “I’m really looking forward to getting out on the road for Wisper Electric Bikes. I will be taking a sample from the new Tailwind range of bikes out with me which is going to blow everyone away.”

Wisper has this month launched its new Tailwind range of pedal-assisted bikes which have weights as low as 19kg. There are two sizes of easily removable in frame batteries on offer so that customers can spec according to range and budget goals. The three unique build kits offered on the Tailwind range allow the customer to tailor their bike to suit their specific requirements.