Yamaha announced as CABDA E-Mobility Showcase Presenting sponsor

Organizers of the CABDA Expo announced this week that Yamaha will be the Presenting Sponsor of their new E-Mobility Showcase, a special tract of exhibits and programming that will take place at each of the 2023 CABDA Expos.

“We are thrilled to have Yamaha on board as the Showcase sponsor at our 2023 events,” said CABDA show director Jim Kersten, “I think dealers across the country have been waiting long enough to lay their eyes on these bikes.”

E-Mobility brands (including e-bikes and e-powered parts and accessories) have been the fastest growing categories at the CABDA shows in recent years. And the addition of Yamaha bolsters the line-up of brands committed to the B2B show.

“We’re excited to introduce bike shops to our model line-up that now comprises some of the best-in-category fitness and commuter e-Bikes, full suspension e-Mountain Bikes, and drop bar e-Gravel bikes,” said Drew Engelmann, National Sales and Marketing Manager at Yamaha Power Assist Bicycles.

CABDA Expo has three shows on deck for early 2023. Early Registration for all of their locations is currently open and still free of charge for retailers. “If you’re a retailer looking to expand your shop’s current e-bike selection or if you’re still debating how to offer e-bikes and services, our shows are the place to be.” Kersten said “From the exhibit hall to the demo track, to our seminar and clinic spaces, we’re working hard to have all our bases covered for the folks looking to expand their e-bike offerings.”

CABDA West takes place January 10 & 11 2023 at the Ontario Convention Centre outside Los Angeles.