ZyroFisher announce partnership with Norco Bicycles

ZyroFisher have announced a brand new partnership with renowned Canadian mountain bike brand, Norco Bicycles. Ushering in a new era for the brand in the UK, Norco’s bikes will soon be available across select independent specialist retailers.

Based in the mountain bike mecca of British Columbia, Norco’s iconic home is an epicentre for the sport and, as a result, is hard wired into the brands DNA. The announcement highlights that, Norco, known for their innovation, has pioneered many of the technologies that define modern mountain bike design as we know it today. Lauded by riders, Norco’s Ride Aligned Design System is ergonomics on over drive, “matching each individual bike to the human who rides it”. The system removes head scratching from bike setup, focussing precious time on the ride and trails.

“There’s a clear affinity for the Norco brand in the UK. When we set out to find a new partner to continue bringing our bikes to this hungry, discerning market, nobody had ZyroFisher’s passion and commitment to our brand, and their history of serving UK riders and dealers made this a perfect fit.” said Sean Sullivan, Norco CEO.

Alex Coventry, ZyroFisher’s Brand Development Head says, “We are extremely proud to bring Norco on board as part of the ZyroFisher product portfolio. The exceptional product range, and spectacular history ensure commercial success and really completes our bike portfolio offering.”

With market leading bikes such as the Optic, Fluid and Sight to their growing range of mountain taming VLT eBikes and heavy hitting, high pivot and idler equipped offerings will certainly draw a lot of attention from UK consumers. For more information on Norco’s category crushing mountain bikes, prospective dealers can contact their ZyroFisher Bike Account Manager now, or alternatively: bike.sales@zyrofisher.co.uk