ZyroFisher brands to showcase latest products at Rouleur Live 2026

A total of 13 of ZyroFisher’s brands will showcase new products and host meet-and-greet and signing sessions at Rouleur Live. This year’s event will be held from 12 to 14 November 2026 at the Truman Brewery in London.

Continental

Visitors will see several tyres at Continental’s booth, including the Dubnital, Grand Prix 5000, Terra Competition and the new Pogačar Collector’s Edition. Hannah Ferle, Continental’s Road Product Manager, will speak on the second event stage on 13 November at 5.15pm, discussing how the pros get the right tyre set-up.

Sweet Protection

The Sweet Protection team will showcase products such as the Tucker III 2Vi® Mips helmet, developed with input from a Formula 1 aerodynamicist and in close collaboration with the Uno-X Mobility Cycling Team. The helmet is built to excel in breakaway positions, solo efforts and sprints.

Panaracer

Returning to Rouleur this year with its own stand as well as a presence in the Gravel Gallery, Panaracer will showcase a selection of its road and gravel tyres.

The company will also display Maddy Nutt’s winning bike, ridden at Traka 560 this year, following her talk on the Rouleur stage on 14 November. Nutt will also be at the Panaracer stand for a meet-and-greet and signing session.

In addition, the Gravel Gallery, sponsored by Panaracer, will highlight the best and most beautiful gravel bikes at this year’s Rouleur Live 2026 show.

Selle Italia

The company will showcase the new Unica, offering a personalised 3D saddle experience. It will also present the SLR model, one of the most iconic saddles of the past 25 years, which has been reimagined to remain the benchmark for professional cyclists and high-performance enthusiasts alike.

Special guests at the Selle Italia stand will be on 12 November at 7.30pm, followed by a signing session with Matteo Trentin on 13 November at 4.15pm.

SRAM and Zipp

SRAM will showcase its latest innovations in drivetrain, braking and wheel technology. Zipp, renowned for its use of wind tunnel technology and research and development, will also share the stand with SRAM.

Torq

Torq aims to empower physical performance through the application of evidence-based education, research and product innovation. It provides a range of all-natural performance nutrition products. Torq’s team will be at the stand to meet visitors and offer samples.

Bivo

Bivo specialises in stainless steel cycling bottles featuring its patented Gravity Flow system, designed to provide effortless hydration without the need to squeeze. The bottles combine practical functionality with a focus on material choices intended to benefit both users and the environment.

EVOC

EVOC will showcase the acclaimed Road Bike Bag Pro alongside its latest bikepacking and travel collections. Founded in Munich in 2008, the brand draws on real-world experiences to develop purpose-built products, rigorously tested for the environments they are designed for.

Spatzwear

Spatzwear will launch its new pinnacle overshoe at Rouleur Live, giving visitors the opportunity to discover the brand’s approach to cycling apparel and explore the range.

MBwear

MBwear will display next summer’s collection and offer exclusive Rouleur Live promotions. Founded by former professional cyclists Tiziano Dall’Antonia and Marco Bandiera, MBwear has quickly gained a global reputation for combining high-level technical performance with bold and recognisable aesthetic design.

SIDI

SIDI recently formed an exclusive distribution partnership with ZyroFisher. This will see ZyroFisher supply SIDI products to retailers in the UK and Ireland with immediate effect. The company will also showcase its range at Rouleur, including a new model.

BMC

With the Impec Lab, a team of highly skilled experts and the support of world-class athletes, BMC has continuously pushed the boundaries of cycling technology, becoming a brand synonymous with speed, reliability and performance.

Following the recent renewal of its partnership with ZyroFisher, BMC will showcase a range of bikes at Rouleur this year.