The Bicycle Association recruits former Rutland Cycling CEO, David Middlemiss

The Bicycle Association has recruited former Rutland Cycling Chief Executive David Middlemiss.

Middlemiss will be joining the BA team from the 1st September 2020 and will be responsible for developing IBD engagement in the company’s flagship programmes, the BA Trade Network and the BA Market Data Service as well as boosting IBD representation in the BA’s advocacy work.

Steve Garidis, BA Executive Director, said, “David will be a major asset for the BA as we support and represent IBDs and the wider industry in what may well be very challenging times ahead, not least due to the almost inevitable post-COVID recession. Our strategy is to make the industry ever more resilient through our IBD support and advocacy programmes, and David’s expertise will be invaluable to achieve this.”

Middlemiss spent nine years in the automotive fuel industry, before moving to a teaching role at the University of Exeter in 2008. In 2011 Middlemiss and his wife Sally led the rebranding of Rutland Cycling, resulting in an MBO, equity investment and his previous position as CEO, which is now held by his sister-in-law Karen Archer.

“I’m extremely excited to join the BA at this transformative moment for cycling. Sally and I leave Rutland Cycling in safe hands and with many happy memories as we both pursue alternative careers. In my case I’m delighted to have the opportunity to bring my experience and passion to the BA mission grow cycling for a cleaner, healthier Britain and I look forward to working with the many fantastic people within our industry to make it stronger and more influential” said Middlemiss.

During the Covid-19 pandemic, the BA has played a decisive role in keeping bike shops open and continues to support the growth of the cycling industry post lockdown. In May 2020, BA urged the Government to focus on providing funding and guidance for pop-up bike lanes and other low-cost ‘instant’ infrastructure changes to create safe, protected and extensive networks for cyclists. The company also suggested the £50 repair voucher scheme.